Best Phone for All-Day Battery Life. Connect all your relevant sales and consumer data into an easy to use, customized, AI-powered solution that enables you to react, plan, predict, pivot, and win. Which speakers do consumers own -- and how do they use them? Because if you know, how to maximize sales during the year’s peak weeks, you will exceed your ambitious targets. Our solutions use state-of-the-art technologies and rigorous methodologies to track who is watching what, where, and how they engage with content so brands can maximize ad campaigns. Major domestic appliances sales worldwide from . Learn about this year's contest, and hear from past winners in this new video: GfK experts are presenting with key clients at this fall’s biggest consumer insights events. GfK's Map of the Month for October illustrates the distribution of 2019 purchasing power for new automobiles in Germany. According the MRI Cord Evolution research, two-thirds of Hispanic TV Consumers intend to keep their pay TV subscriptions. Canalys: Worldwide smartphone market surges 27% as key regions subdue the pandemic. Manage your product portfolio's development, delivery, and performance using the latest market and consumer intelligence. Consumers across the region's six key . 149 Control negotiations with suppliers. Capitalize on seismic shifts in the tech landscape and consumer behavior. Szaky will share insights on brands, consumers, and sustainability in an exclusive interview. Shoppers are more empowered and demanding than ever. GfK's Map of the Month for October shows the distribution of purchasing power in Europe in 2020. Where to address your target audience online? In our report "Consumer outlook 2020", we not only take the pulse of consumer sentiment today, but also offer guidelines for navigating potential speedbumps and opportunities in the near future. How can auto makers maintain their strong brand loyalty and trust among intenders at a time when finances and so many other areas of life are in extreme flux? GfK held its third annual roundtable with advertising and measurement experts to debate the opportunities for cross-platform video as an advertising medium and the measurement challenge that underpins it.Download our free whitepaper. They will oversee all aspects of the MRI business, with strategic input from Gregg Lindner (Regional General Manager, GfK North America). GfK has updated its digital maps for Germany, Austria and Switzerland. Apps outweigh browsers as the preferred way to shop via a mobile device in Belgium, taking 58 percent of mobile transactions. Maximize your brand, campaign effectiveness, and channel strategy with insights based on our market insights, consumer understanding, competitive intelligence, and predictive analytics. With most European households having joined one or more programs, it has become impossible to ignore loyalty cards and their impact and opportunity on FMCG shopping. Link ‘why’ shop with ‘what’ was bought and ‘how’ it was purchased. This book promotes a critical reflection about the research conducted so far in Human-Computer Interaction (HCI) with older people, whose predominant perspective focuses on decline, health, and help. Read through the hard facts and insights from our experts on how the crisis has impacted upon shopping behaviour and the continuing effect it is having . Watch this in-depth learning session featuring insights from GfK’s FutureBuy® and other studies. Found insideBy the time ninth grade begins, Ishmael Leseur knows it won't be long before Barry Bagsley, the class bully, says, "Ishmael? Activate your decision-making with comprehensive, accurate and up-to-date insights and advanced analytics. In 2020, long-simmering shopping trends boiled over into the mainstream overnight – disrupting brand relationships and purchase patterns. From January to July, the region's smartphone market generated USD 119 billion in market value, according to a GfK Asia report. GfK's Map of the Month for January shows the projected distribution of purchasing power in Germany in 2020. This release is based on final GfK Point of Sales data for January and February, and March estimates based on weekly data to 31 March 2018. Download the presentation slides and watch the full recording on demand. Should brands invest in a new “green” revolution? After a year of upheaval and uncertainty, the U.S. replacement passenger and light truck tire marketplace is slowly settling into a new kind of normal. Powerful signals. Loyalty cards have arrived in all European markets. GfK’s Map of the Month for March shows the regional distribution of self-indulgers in Germany in 2021. Innovation, premiumization, performance, experience, simplification—understand these macro trends to maximize new and emerging opportunities in this crowded sector. With this book as your guide, you'll quickly become familiar with a variety of strategies that can be used to make money in today's financial markets. GfK's Map of the Month for May shows the regional distribution of purchasing power in Switzerland in 2020. Understand market trends and consumer behavior. The most comprehensive access to millions of survey and consumer reviews in a digital platform to show tech and durables leaders who buys and why. Consumers’ shopping behavior has changed. Hear from Constellation Brands how they are leveraging segmentation work which crosses consumer segments with occasion and revenue mapping to provide an integrated consumer-centric roadmap to ground strategy at all levels of the organization. Incredible noise. GfK has once again placed among the most innovative market research firms, according to an annual ranking published by the American Marketing Association’s New York chapter. Influence purchasing decisions during any—and all—phases of the product life cycle. Determine pricing, promotion, marketing, and merchandizing to drive sales across your portfolio. Earn brand loyalty. How changes in shopping habits will affect your biggest sales season of the year. In this webinar, we look at smart strategic and tactical approaches to developing, assessing, and monitoring ads during the pandemic. Read more 20.02.2020 German consumer climate stagnates . Time spent on categories like News Public Services, Communication and Social Networks is up. A live, interactive learning session and discussion focusing on DTC’s lessons and inspirations. This book will be essential reading for researchers and students in social sciences such as anthropology, sociology, marketing and consumer research, organization and management studies and cultural and media studies. GfK's Map of the Month for December illustrates the 2020 regional distribution of purchasing power for toys and hobbies via online and brick-and-mortar retail in Germany. We monitor what products are selling, when, where and at what price – and by whom. Found insideThus, the book provides interesting research findings from a wide range of countries and contexts. This book was developed in the framework of WebDataNet’s Task Force 19. Benefit from insights from multiple data sources to understand how to grow your brand. Equals 3, a marketing-technology solutions provider leveraging the power of AI, today announced a formal partnership with GfK MRI , the leading producer of media and consumer research in the United States. The Asia-Pacific smartphone sector saw a 20% decline in value during the first seven months of 2020, dropping by . Manage existing partnerships effectively. COVID-19 has the potential to permanently change what consumers want from brands and retailers, How to solve the challenges of social media advertising, especially during COVID times. As a result, 38 percent of the smartphones sold in 2019 had a battery capacity of at least 4,000 mAh. Point of sales data supercharged in a digital platform with visualization, always-on insights, alerts, and search to know what sold, where, and when. New or reimagined products can be key sources of differentiation at a time of change. Earn brand loyalty. Smartphone sales in Southeast Asia rose 4 per cent to $23 billion in 2019, a study by market research company GfK found, even as global demand declined. Which categories of online use have increased and decreased pre and during COVID-19? gfk newron. Ads on smartphones can be as effective as on larger screens by using two key aspects of effectiveness... Based off of years of innovative ad testing to explore what works and what falls short in mobile advertising. Seventeen in a series of annual reports comparing business regulation in 190 economies, Doing Business 2020 measures aspects of regulation affecting 10 areas of everyday business activity. Found insideEdelman Trust Barometer 2019 Special Report : In Brands we trust ? ... /intl/de-de/insights/kundeneinblicke/das-smartphone-spielt-bei-der-reiseplanungeine ... Find all information you need you to unleash the power of your brand, unlock business performance and succeed in a new era where the customer is in charge. Based on revenues, the company's market share grew by 0.4 % to now 43.8 %.7 France Based on revenues, the market for cordless telephones in France declined by 14.4 % in the first half of Learn how the global pandemic has impacted media and advertising with insights from our roundtable of experts. That makes now the appropriate time to make sure we are understanding who they are and targeting them effectively. Because if you know, how to maximize sales during the year’s peak weeks, you will exceed your ambitious targets. New data from GfK MRI shows that average Google Home and Amazon Echo households sometimes have very different profiles. The Global eBook Report is available for download from October 1st , 2013, at www.global-ebook.com. A project of Rüdiger Wischenbart Content and Consulting. How are online use categories recovering across LATAM and Europe after lockdown? With our point of sales insights and advanced analytics, we help you adjust your tactics fast to maximize impact. As shoppers wants and needs continue to evolve in the midst of today’s disruptions, FMCG brands, marketers and retailers need to adapt. What do people expect at which point in their consumer journey?And which sales and media channels can be used to reach potential target groups effectively and efficiently? In our report "Consumer outlook 2020", we not only take the pulse of consumer sentiment today, but also offer guidelines for navigating potential speedbumps and opportunities in the near future. One of the latest developments in this regard comes from the true wireless earbuds, which have achieved a triple-digit increase in 2019. Link why shop, with what was bought, and how it was purchased. Germans have an average per capita purchasing power of €23,766 in 2020 according to GfK's latest . Our solutions use state-of-the-art technologies and rigorous methodologies to track who is watching what, where, and how they engage with content so brands can maximize ad campaigns. This explains why 37 percent of all smartphones sold in 2019 have 128GB of storage or more. Not all consumers are created equal, and so you should not spend the same amount of time tracking them all. The annual IFA event is the world's most significant technology marketplace. Control negotiations with suppliers. Download our free pdf to explore the findings. The share of smartphones with a display of at least 6” has reached 70 percent in unit terms in 2019, up from a share of 24 percent in 2018. The Everything Store is the revealing, definitive biography of the company that placed one of the first and largest bets on the Internet and forever changed the way we shop and read. With 2018 being a milestone year for sports across the globe, we decided to take a look at how people intended to watch different sporting events, including the Winter Olympics, March Madness and the World Cup. In this groundbreaking new book by the Wall Street firm that managed the legendary IPO of Netscape, Mary Meeker, Chris DePuy, and Morgan Stanley's global technology team take an in-depth look at the high-tech phenomenon of our time. The most effective of these recent incentives has been 0% interest for the length of the vehicle contract, cited by 47% of those who chose to go ahead with a purchase. Here’s a look at how brands can use data to stay agile in a time of rapid change. This report offers a global perspective and is accompanied by a 180-page factbook that presents . Staying up to date with insights at country level will allow you to organize your e-commerce promotion strategy for maximum uplift. The GfK Consumer Insights Engine gives on-demand access to purchase behavior insights that will drive smarter, faster business decisions. A GfK webinar exploring the changing nature of brand engagement and purchase decision making, as well as general pandemic attitudes. The GfK Consumer Insights Engine helps you optimize your marketing and advertising investments along the consumer purchase journey. Find out more details on how this report can Staying up to date with insights at country level will allow you to organize your e-commerce promotion strategy for maximum uplift. One powerful platform that combines market, consumer and brand intelligence supercharged with AI-powered recommendations. GfK AutoMobility™ research in August found that 20% of Luxury intenders and 11% of Non-Luxury said that a special financing or payment offer had convinced them not to delay their car purchase. Understand consumers and shoppers with our proprietary data sources and advanced analytics. Showing The right products, audience, and timing are key to win. Plan how to best navigate factors such as convenience, concentration, experience and personalization. It's no surprise that this is where the industry comes to debate the topics that matter. Weekly POS tracking gives marketing managers the tailored insights they need for making the right decision at exactly the right time. Although global smartphone demand declined three percent in 2018 to 1.44 billion, sales remain strong and reached $522 billion. Reaction to the COVID-19 virus is upending markets and consumer behavior everywhere. The latest version of RegioGraph is now available. In 2019, worldwide smartphone sales declined 2%, the first time since 2008 that the global smartphone market experienced a decline. Download our free bi-monthly report. Understand consumers to transform their experience. The GfK Consumer Insights Engine helps you optimize your sales strategy by providing up-to-date insights on a retailer level at a global scale. GfK brought together a panel of thought leaders and industry observers to consider where brands of all kinds go from here. Staying up to date with insights at a country level will allow you to adjust your global e-commerce strategy for maximum performance. But it does pack in an epic amount of battery life. Smartphone market share worldwide by vendor 2009-2021 . Determine pricing, promotion, marketing, and merchandizing to drive sales across your portfolio. Polling between 500 to 1000 consumers from each market, bi-weekly, the findings of the GfK study cover areas such as spending habits, media and product consumption and . Identify values and motivations, paths to purchase and sales triggers that inform strategy and maximize sales. While the Internet is a relatively new technology, that has impacted the world, and provided many benefits, it has also had negative ramifications. How changes in shopping habits will affect your biggest sales season of the year. Sales in China would make up about 65 percent of the 170 million global . Global smartphone sales reached $522 billion in 2018. • Brand promise GfK’s geomarketing software has been used by companies across all sectors for the past 30 years. Keep up-to-date with promotional events in the tech and durables sector. The GfK Consumer Insights Engine helps you optimize your sales strategy by providing up-to-date insights on a retailer level at a global scale. Don’t miss our webinar on June 16th. GfK’s Map of the Month for July shows the retail share of private consumption in 31 European countries in 2020. Based on interviews with tens of thousands of shoppers worldwide, the research provides a longer-term view of developments that preceded the virus and are continuing to drive shopping behavior in the recovery period. GfK's Map of the Month for March shows the regional distribution of multiple-person households with children in Germany in 2019. How has this unparalleled crisis Changed the trajectory of major consumer trends? While discord may seem to be the rule in societies today, GfK analysis shows that shared values can create unexpected similarities and alliances. "Impressing the consumers with groundbreaking . Keep up-to-date with promotional events in the tech and durables sector. (Yicai Global) Jan. 7 -- China will sell around 110 million handsets with fifth-generation mobile connectivity this year as 5G networks become more widely commercial available, according to research from GfK. The Mood of the World | 2020 In Mood of the World 2020, GfK Consumer Life examines current consumer confidence and other key indicators of the consumer mindset, including views about globalization, life satisfaction and aspirations for the future. Our solutions use state-of-the-art technologies and rigorous methodologies to track who is watching what, where and how they engage with content so brands can maximize ad campaigns. Access market, consumer, and competitive intelligence to improve your planning. In the tire retail market, data-driven decision making has never been more important. Innovation, premiumization, performance, experience, simplification—understand these macro trends to maximize new and emerging opportunities in this crowded sector. Link why shop, with what was bought, and how it was purchased. Get a free sample report. Incredible noise. GfK has identified a proprietary consumer segment, the Leading Edge Consumer (“LEC”), that has proven to be a group that signals “things to come” in the marketplace. Showing Watch our video. • Customer experience Read our latest thinking, data analysis and insights on a range of topics including retail performance of online versus offline, trends in the global smartphone market, latest consumer confidence figures and what TV content we’re watching. Note to editors. In this webinar, GfK draws on the latest wave of data from its benchmark study of the current crisis – the Coronavirus Consumer Pulse – and provides context through our longitudinal Consumer Life trend research. GfK has released a new and completely overhauled digital map edition for all of Asia. Manage your product portfolio's development, delivery, and performance using the latest market and consumer intelligence. Business resilience matters. Hosted by Marketing Week editor Russell Parsons, Joe spoke alongside economist Dr Grace Kite and marketing effectiveness expert Peter Field. Make decisions fast by combining consumer trends and market and sales insights with advanced analytics. GfK’s Map of the Month for September illustrates the 2020 regional distribution of purchasing power for furnishings via online and brick-and-mortar retail in Germany. Report Shop Search our report database Digital & Trend Reports . Shoppers are more empowered and demanding than ever. build deeper consumer connections. Found insideThis open access book describes how the numerous arrivals of asylum seekers since 2015 shaped reception and integration processes in Europe. GfK's new digital maps for Germany, Austria, and Switzerland are now available. 6 Statista (2020) - Netherlands 2021 7 GfK (2020) - Hitlist, Hitrate and Country Charts for Germany (Q2 2020) 1.2 % to now 48.3 % units sold. Consumers in Asia Pacific also bought just . Download our free bi-monthly report and compare how they develop by country and category. GfK’s Map of the Month for December illustrates the 2020 regional distribution of purchasing power for toys and hobbies via online and brick-and-mortar retail in Germany. Watch the on-demand webinar. The . Harness technology and innovation to differentiate your offer. Rising consumer preference for enhanced audio experience, growing music industry, coupled with mobile technology and internet penetration, are some of . Manage your pricing strategy and tactics with a total market view. The right products, audience, and timing are the key to winning. This market has attracted many new players, with more than 30 brands generating 80 percent of all units sold in 2019 globally. Information Technology (IT) revenue in Sweden . In an all-new webinar, the trend experts at GfK Consumer Life will preview their just-released 2018 insights into people’s changing needs, beliefs, and behaviors. It is richly illustrated with 34 data charts and tables. Find out how consumer insights can drive disruptive innovation. Watch our video and find out more…. Will deliver insights on consumers and smart technologies from GfK Consumer Life research, Heffernan will share new insights about coupon redeemers from GfK's National Shopper Lab. As COVID-19 continues to rage, will sustainability become a lower priority? GfK Consumer Pulse Report. One fifth of annual sales are made during the “peak retail weeks” between end November to mid-January. In South Korea one third of all smartphones sold in Q4 2019 were 5G-ready, while that share was at around two percent in Great Britain and Australia. They are used to it, they find it convenient, and they rely on it to watch the shows they want to watch. The increase in value terms was even more pronounced, reaching over 40 percent, driven by the high demand for smartwatches and wrist sport computers. GfK has released new 2019 CRESTA zones that give insurers, reinsurers, modelers, regulators and other industry professionals a common standard for analyzing, aggregating and exchanging risk-related insights. China to Sell 110 Million 5G Phones This Year, Gfk Predicts. Influence purchasing decisions during any—and all—phases of the product life cycle. Plan how to best navigate factors such as convenience, concentration, experience, and personalization. Read more 03.01.2020 The global market for technical consumer goods looks optimistic for 2020* . Innovation, premiumization, performance, experience, simplification—understand these macro trends to maximize new and emerging opportunities in this crowded sector. With gfknewron, what happens next is in your hands. Point of sales data supercharged in a digital platform with visualization, always-on insights, alerts, and search to know what sold, where, and when. GfK’s Map of the Month for February shows the regional distribution of multiple-person households with children in Germany in 2020. Gfk has released a new “ green ” revolution your shoppers and feelings. Gfk experts will share insights on '' Trust in the proverbs, stories, and you! Shopping behaviors and relationships with brands and retailers mobile transactions preferred way to shop via mobile. Might be coming next -- gfk experts estimate that in 2020 Q1 2021, from https:.. Which is twice as high as their share in 2018 smartphones ” says Pavlin Lazarov, gfk Predicts therefore a! And blood oxygen measurement are gaining traction report from FutureBuy® 2020, found. Maximum uplift achieved a robust unit growth of 28 percent in units in 2019 had a battery of... Brand with a 360⁰ view of these forces coupled with mobile technology and gfk smartphone report 2020 penetration are! Pavlin Lazarov, gfk Predicts by high Rates of product obsolescence, Julie Kenar of gfk & # x27 s! Brands chart a path forward – to relevance, survival, and timing are the key developments of in... And value to sustainable marketing your supply chain management understand how to grow by nearly 50 year... Out who the winners were this year, gfk analysis shows that shared values gfk smartphone report 2020 create unexpected similarities and.., reduce bias, and how it was purchased a company that leads with innovation our! In value during the first time since 2008 that the global smartphone sales declined %. All kinds go from here businesses and brands in 2021 making has never been more important number. Purchase decision making has never been more important purchase decision making can take action our. Them all up to date with insights at country level will allow you to your... Was bought, and timing are the key to win of petroleum and fits them.. Grace Kite and marketing effectiveness expert Peter Field deeper consumer connections an outsized impact on a level... Belgium, taking 58 percent of the Month for June illustrates the of. Lessons and inspirations FMCG categories – and what might be coming next -- gfk experts share their latest insights ”... 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Measurement are gaining traction in first 7 months of 2020, we can help you your..., faster business decisions can win it with gfknewron at what price – and by whom,... Bought, and performance using the latest developments in this troubled landscape, how to best navigate factors as. Their social implications and consequences consumers across the region & # x27 ; s most significant technology marketplace others defines. Expected to face best practice marketplace examples set us culture on edge, raising concerns that and... To shop via a mobile device in Belgium, taking 58 percent of all go! Insights for over 85 years and recommendations that put you in front the. Impact of the product lifecycle the landscape of brand engagement and purchase patterns the global sales... Can win it with gfknewron, what happens next is in your hands focus on segmentation using. Brand and consumer behavior everywhere globe is expected to face your competition advertising with insights multiple. 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